LCMA planning for the future

As it is evident with the start up of our blog, the LCMA are researching and finding new ways to stay competitive in the wholesale craft industry. We have participated in several workshops over the past months that have allowed for us to begin an electronic marketing plan, completely in its early stages, but a plan that will allow us to introduce our product to our buyers more quickly and efficiently. We have developed an in house photo set up that will enable us to take quality digital pictures of products. Through the use of an online photography program we are able to forward those images to anyone on our soon to be email marketing program list of buyers.

We are also in the process of researching the possibility of a trip to Northern Labrador. This would be a marketing and promotional event with a focus on purchasing new products as well. If the LCMA is to remain competitive in this industry we must continue to source new products and producers.

Last week we attended the Craft Council AGM in St. John's. As always it was a busy event with discussion centered around how does the Craft Council, including the LCMA, better itself in order to better serve the Industry. In other words how can we all improve what it is we do or are supposed to be doing that will achieve the goals we have identified that will lead to positive, noticeable results for all involved in the craft industry. I am confident that is what was accomplished and it will be evident in the near future for all to see.

That is all for now, it is time for me to get back to working on filling my orders. It seems miniature seal skin mukluk key chains by Jane Shiwak are extremely popular this year. Picture above.